School's starting up. That means new textbooks, new clothes — and maybe a few new name, image and likeness deals for college and high school athletes eager to earn some money.
Whether it's social media posts, in-person appearances, hosting sports camps (or even fishing tournaments), the ability to cash in is still relatively new for athletes.
Mike Aresco says athlete compensation, the transfer portal and conference realignment have created a perfect storm for an unsettled situation, and the American Athletic Conference commissioner believes all FBS conferences need to have a coordinated approach toward stability while finding a middle ground between an amateur model of college athletics and increasing professionalism.
The first year of the athlete compensation era in college sports evolved into almost everything the NCAA didn't want when it gave the green light last summer.
AUSTIN, Texas (AP) — The NCAA waited nearly a year to issue a warning that there are still rules to follow now that college athletes can earn money off their fame, sparking speculation that a crackdown could be coming for schools and boosters that break them.
Connecticut lawmakers have been asked to update last year's state law that allows student-athletes to be compensated for their name and likeness in marketing deals and enable them to use their state college or university's logo, mascot or other institutional marks when they're pitching products like sports drinks and apparel.
With millions of dollars pouring into endorsements for college athletes, the latest battleground in the recruiting wars is the statehouse: A handful of states are already considering changing barely-dried rules to help their flagship schools land — or keep — top prospects.
Two of the main NIL compliance-platform and technology companies, INFLCR and Opendorse, have provided information about NCAA athlete compensation after the first six months (July 1 through Dec.
IRVING, Texas (AP) — The Big 12 Conference announced Thursday it will allow its member schools to decide the amount of education-related benefits athletes can be given in an academic year following a U.S.
Ohio State freshman Jack Sawyer already has a new truck thanks to an endorsement deal under new rules that allow him to profit from the use of his name, image or likeness.
If any of the defensive end's teammates are jealous of Sawyer's relationship with actor Mark Wahlberg's auto dealership, they are so far keeping it to themselves.
BATON ROUGE, La. (AP) — Gov. John Bel Edwards on Thursday signed legislation creating the framework for Louisiana college athletes to earn money from endorsements and sponsorship agreements, as players on some campuses already have started inking such deals.
Beginning Thursday, hundreds of thousands of college athletes will be able to earn a form of compensation that has been barred for decades by regulations put in place by the NCAA, conferences, schools or a combination of all of them.
DALLAS (AP) — The NCAA Board of Directors approved one of the biggest changes in the history of college athletics Wednesday, clearing the way for nearly a half-million athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.
COLUMBUS, Ohio (AP) — College athletes in Ohio could earn money through endorsements and sponsorship deals based on their names, images and likenesses, under fast-tracked legislation headed for a final legislative vote this week.
Connecticut has become the latest state to pass legislation allowing college athletes to make a profit from their names, images and likenesses.
The language, which received final approval in the Senate late Tuesday, makes it possible for college players to be paid for endorsements, social media content, sponsorship deals and personal appearances.
Now that he has graduated with a major in digital technology and culture, defensive lineman Dallas Hobbs wants an opportunity to profit off some of his graphic designs while he continues playing football at Washington State.
AUSTIN, Texas (AP) — Texas lawmakers on Friday approved letting college athletes earn money with endorsements and sponsorship deals, pushing the state closer to joining others who have already opened the door to previously banned financial deals.
COLUMBIA, S.C. (AP) — South Carolina's governor has signed into law a bill that would allow college athletes in the state to make money or other benefits from their names and images.
TALLAHASSEE, Fla. (AP) — Florida lawmakers did a reverse play on an athletes compensation bill just before the clock ran out Friday, after college athletes and others called foul on an attempt to delay their ability to hire agents and ink endorsement deals...
The Latest on the second round of the NCAA Tournament (all times Eastern):
WASHINGTON (AP) — For the first time in more than three decades, the Supreme Court will hear a case involving the NCAA and what it means to be a college athlete...
WASHINGTON (AP) — A court decision the NCAA says will hurt college sports by allowing certain student-athletes to be paid “vast sums” of money as “educational expenses” will go into effect after the Supreme Court declined Tuesday to intervene at this point.
DURHAM, N.C. (AP) — Duke athletics director Kevin White is joining his counterpart at rival North Carolina in expressing concerns about “potential complications” with plans to compensate college athletes...
The Power Five conference commissioners are asking Congress to move forward with federal legislation regarding compensation for college athletes...
The foundation is in place for the NCAA to drastically alter its definition of amateurism.
By this time next year, college athletes may have the official OK to become paid sponsors, able to earn money for their names, images and likenesses without compromising their eligibility...