Economic reality casts uncertain future for Chinese SL
SEOUL, South Korea (AP) — The news last February that defending Chinese Super League champion Jiangsu FC was ceasing operations set the tone for a depressing year for soccer in the world’s most populous country.
It wasn’t a memorable campaign as China Daily, an English-language publication owned by the Chinese Communist Party, wrote on Dec. 29.
“Shandong Taishan savored winning its fifth Chinese Super League title over the weekend, however the news barely caused a stir on social media amid dwindling interest in the financially stricken domestic game” the paper explained.
The spending spree on famous foreign stars that started in 2011 and reached a peak of over $400 million in the winter of 2016-17 when Chinese Super League clubs collectively spent more than any other in the world, has well and truly ended.
Instead of South American and European internationals, clubs are left with debts and uncertain futures.
On Feb. 28, retail giant Suning, which also owns a majority stake in Inter Milan, pulled the plug just three months after Jiangsu won its first championship.
“Even though we are reluctant to part with the players who have won us the highest honors, and fans who have shared solidarity with the club, we have to regretfully make an announcement,” a Jiangsu FC statement said. “From today, Jiangsu Football Club ceases the operation of its teams.”
Most of the 16 teams in China’s top tiers are backed financially by property developers meaning that the downturn in China’s real estate market has had on-field consequences.
The biggest company involved in soccer is Evergrande which took over Guangzhou in February 2010.
Significant investment in the team saw it win eight Chinese and two Asian championships by the end of the decade. In June however, Evergrande announced debts of over $300 billion.
The team subsequently lost its star players as well as coach Fabio Cannavaro. According to reports, the company is considering selling its club.
In October Hebei FC, owned by China Fortune Land Development, revealed it was struggling. “Since 2020, Hebei FC has run into unprecedented difficulties,” the club said. “It is true that the club cannot pay water and electricity bills and travel expenses.”
The global pandemic has made the situation worse and not just because it has hit the bottom line of owners. In 2020, games were played in empty stadiums and while a limited number of fans were allowed at various points of the 2021 season, all games took place in either Guangzhou or Suzhou, reducing the revenue of clubs with sponsors and broadcasters also looking to reduce their investments.
Chongqing Liangjiang is another club that has struggled to pay players.
After the final game of the season, coach Chang Woe-ryong was emotional. “I would like to say thank you to the players who overcame many difficulties this year,” the South Korean said. “The reason I shed tears is because I felt so sorry for the players and their families,” he said.
The decision to suspend the league season from August to December in order to help the national team in qualification for the 2022 World Cup pushed the league further to the margins.
It was also ineffective as the local league will not receive a boost from China reaching its first World Cup since its 2002 debut. The team has won just one out of six qualifiers so far and in November coach Li Tie left his position.
Amid all the gloom, it was perhaps fitting that Shandong Taishan, the last champion before the spending took off, has returned to the top now it has stopped.
“Over the past year, we have been under tremendous pressure, but we achieved good results in the end,” Shandong head coach Hao Wei said.
Next season, there is a plan to expand the Chinese Super League from 16 to 18 teams. It seems optimistic at a time when the general outlook of Chinese soccer is anything but.
More AP soccer: https://apnews.com/hub/soccer and https://twitter.com/AP_Sports