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Bill Cassidy launches his first TV ad ahead of fall election

September 9, 2020 GMT
Sen. Bill Cassidy, R-La., acknowledges supporters as he arrives at the office of the Secretary of State to register as a candidate to run as an incumbent in Baton Rouge, La., Friday, July 24, 2020. (AP Photo/Gerald Herbert)
Sen. Bill Cassidy, R-La., acknowledges supporters as he arrives at the office of the Secretary of State to register as a candidate to run as an incumbent in Baton Rouge, La., Friday, July 24, 2020. (AP Photo/Gerald Herbert)
Sen. Bill Cassidy, R-La., acknowledges supporters as he arrives at the office of the Secretary of State to register as a candidate to run as an incumbent in Baton Rouge, La., Friday, July 24, 2020. (AP Photo/Gerald Herbert)
Sen. Bill Cassidy, R-La., acknowledges supporters as he arrives at the office of the Secretary of State to register as a candidate to run as an incumbent in Baton Rouge, La., Friday, July 24, 2020. (AP Photo/Gerald Herbert)
Sen. Bill Cassidy, R-La., acknowledges supporters as he arrives at the office of the Secretary of State to register as a candidate to run as an incumbent in Baton Rouge, La., Friday, July 24, 2020. (AP Photo/Gerald Herbert)

BATON ROUGE, La. (AP) — U.S. Sen. Bill Cassidy on Wednesday started television advertising for his reelection bid, launching a 30-second spot that focuses on his work on veterans’ issues.

The Republican senator, running for a second six-year term on the Nov. 3 ballot, serves on the Senate’s Committee on Veterans Affairs. Cassidy’s first TV ad of his reelection campaign touts his work on mental health services, job assistance and other legislation aimed at supporting veterans.

The ad provides few specifics. Cassidy walks on the screen, in front of images of the military in various wars over the years. He says Americans “owe our freedom to veterans.”

“They have America’s back. We must have theirs,” the incumbent senator says.

Cassidy, a doctor from Baton Rouge, has drawn 14 opponents in the race.

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His highest profile challenger — Shreveport Mayor Adrian Perkins, a Democrat — is a veteran, with a West Point education and three tours of duty in Iraq and Afghanistan. Perkins highlights his military service as part of the campaign and has described wearing a bracelet with the names of fellow soldiers who died in conflict.

The end of the Labor Day holiday usually marks the start of more intensified campaigning for Louisiana’s fall elections, and the launch of Cassidy’s TV advertising continues that tradition.